CHARACTERISTICS OF WEB DESIGN
The features of a web design business can be discussed in the below categories;
- Mobile compatibility.
- Loading time.
- Browser consistency.
- Markups and code.
- Color schemes.
- Mobile compatibility
Mobile compatibility refers to the ability to access your website on mobile platforms, including all handheld devices like tablet and Smartphone. With the increasing use of mobile devices to access the internet services, it is therefore important for the website you develop to be support access by mobile devices.
Mobile compatibility can be achieved by making the website responsive to any device used to access it. Mobile compatibility of a website is also important in making it rank highly among search engines.
Any website design need to address different client needs, including the needs for the elderly, blind and the physically disabled. The website should therefore support different ways of information access; including text and audio assistance. It should also allow for magnification of content where necessary. Specific website techniques must be employed to ensure the website can be accessed by on-screen readers and to as many other individuals as possible.
In this case, the organization of a website is discussed in the context of website content’s presentation and layout. Well presented webpage and content makes it easy for website visitors to easily navigate through the website. Website organization should also focus on proper categorization of content for easy access by its target users.
Formatting involves the appropriate use of titles, subtitles, paragraphs, bullets and lists to subdivide webpage text; for easy reading. More often than not, website visitors do not go through a whole text line or text blocks to determine its relevance to their subject of interest. For this reason, Websites need to be designed in a way that ensures its visitors can skim through text and pick out vital information at a glance.
- Loading time
Loading time refers to the amount of time it takes for a website visitor to access a website, from the time they initiate a website access request to actual time they are able to access the website. Most website visitors cancel website access requests due to the slow loading speed of the site. Website design needs to ensure that it’s a standard loading time preferably 4-6 seconds. Loading time has been proven to be one of the main contributing factors to the effective usability of a website.
- Browser consistency
Browser consistency is the identical appearance of a website as interpreted by different browsers. A professionally designed website must exhibit consistency across major browsers such as Firefox, opera, chrome and internet explorer.
Navigation defines the ease with which a user can work through a website. It includes navigation menu, internal linking, means of content exploration, headers and footers and search features.
- Markup and code
There are standard practices of website design which must be adhered to by designers to ensure a robust and dependable website. These practices ensure the website can load faster and is consistent in appearance across the leading browsers. Further, the stipulated practices enable easy location and troubleshooting when necessary.
- Color schemes
A suitable contrast between the websites background and the contents is an essential detail that must not be overlooked in website design. A good contrast makes the content of the website legible and easy to read.